Business Strategy Advisors

Having a formalised business strategy can help to drive positive change, ensure that the values and culture of the business are aligned and can help you as a business owner to reach and exceed your personal goals.

CN Strategic Advisors are experienced in working with established businesses to assess their current business strategy and improve performance for long-term gains and value enhancement.

We will work with you to understand your ultimate objectives and ensure that your short and long-term strategies and initiatives align with this.

Our experience in delivering M&A transactions and raising funds for clients makes us a perfect partner to both help shape and compile plans as well as deliver the outcomes, whether these are funding, forecasting, acquisition, succession or exit.

Clear Your Business Path

Focus your business strategy with the help of our advisors.

So you’ve got a clear road at achieving your business objectives.

Advising Your Business Strategy, No Matter The Goal

There are many ways to grow your business. You may choose to grow your business organically, through funding, such as private equity or using traditional business loans.

Our advisors are here to help support you on the most suitable method for your business and help you to achieve long-term success.


It’s never too early to start planning your business exit. Whether selling to an external investor or selling it via a management buyout, we can help you plan your strategy.

We can help you to prepare your business for your exit, to ensure a smooth transition and achieve full value.

If you want to pass your business on to a family member, making sure you have plans in place to accommodate your exit is crucial.

Our advisors can work with you and your family to create the best strategy for all parties and ensure the long-term success of the business after your exit.

Speak to us

David Baggott

Managing Partner

Financial Appraisal & Business Planning

  • Working with you to appraise the key business units and key drivers to your business

  • Assisting with the compilation of business plans, forecasts and KPIs for future growth

  • An independent partner to challenge initiatives and help develop positive change for long term value enhancement

Financial Modelling

  • Assist with compiling fully integrated financial forecasts for forward looking visibility

  • Tailored to your business, incorporating your assumptions and key drivers to the business

  • Overlay flexibility for scenario analysis and financial impact assessments

  • Comparison to historical trends and analysis

Options Appraisal and Returns Analysis

  • Work with you to understand your ultimate business and personal aims

  • Outline key options for maximising wealth and extracting equity value

  • Appraisal of debt, private equity and succession options for you and your business

Debt Advisory

Need to raise funding for your transaction?

Whether this is for an MBO, EOT or acquisition, our advisors can help raise the funds you need.

Business Strategy FAQs

A business strategy is simply having a clear and concise plan for achieving your business goals. 

Your strategy can be aligned to any kind of business goals. Whether you want to drive growth and need to plan the best route or you’re at the end of your business journey and are thinking about an exit. 

A business strategy can help you to clearly identify your goals and create a route to achieving them. 

Knowing exactly where you want to go and how to get there can help give you purpose and direction and is a reminder that you are doing the right things. 

Developing a business strategy involves a comprehensive analysis of your business’s strengths, weaknesses, opportunities, and threats (SWOT analysis).

From here, you can then set clear objectives and create a pathway to achieve them.

You may also include some plans within your strategy should you have unexpected changes, such as a change in the economy or a drop in your business performance.

If you need help developing a business strategy, CN Strategic Advisors can help support you, no matter your business objectives.

You should review your business strategy every couple of years, or more frequently if there are substantial changes to your business.

Businesses are fast-moving and with constant changes to markets, technologies and competitors, therefore being flexible with your strategy can help you adapt to any shifts that might impact your business.